Website 101 Podcast

Stand Out on Social Media with Jessica Perreault

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Re-release of a season 6 episode. The ins and outs of mastering social media for small business owners with Jessica Perrault plus a predication about AI generated content for social.
  • How Jessica got into social media
  • Tips to get started for small business owners
  • Social media and content marketing
  • Understand the nuances of the different social networks
  • Which social network is the most important?
  • How to manage the time requirements
  • How to measure success - analytics
  • Vanity Metrics
  • Own your digital footprint
  • Email list is critical
  • Difficult to trust a company that is only on social - no website
  • Red flags about social media
  • Misconceptions about social
  • Software to manage social & mailing lists
  • AI In social and marketing
  • Amanda makes a prediction about AI content
  • Replying on social - flame wars
Show Links
  • Own Your Digital Content
  • Use social media to promote your website, not replace it.
  • hootsuite
  • Sprout Social
  • Agora Pulse
  • Later (Instagram)
  • Hubspot
  • Active Campaign
  • Google Analytics
  • Google Search Console
  • Wendy's Twitter
  • Spotify Wrapped
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    • Twitter
    • Sean on LinkedIn
    • Mike on LinkedIn
    • Amanda on LinkedIn

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      Website 101 PodcastBy Sean Smith, Mike Mella, & Amanda Lutz
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