February 18th, 2025 - The world is drowning in ads, messages, and noise—so why are so many loan officers still playing it safe? In this episode of Growth Notes, Frazier breaks down how to interrupt patterns and grab attention in a crowded market.

Pulling insights from a recent NAMB Success Builder call, he shares five powerful strategies to make your content impossible to ignore: challenge expectations, tell unexpected stories, use contrast, be polarizing in the right way, and tap into real emotion. If your marketing isn’t making people stop and pay attention, it’s not working.

Blend in, and you get ignored. Stand out, and you grow. Hit play and start creating marketing that actually matters.

00:00 The Battle for Attention in Marketing
00:15 Introduction and Growth Notes Update
01:34 The Importance of Standing Out
03:06 Five Strategies to Break the Status Quo
04:34 Final Thoughts on Marketing

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