Moving The Needle

Stand Out or Fade Out - Building Brands That Connect


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đź§  Episode Description:
In a saturated med spa market, how do you rise above the noise?

In this episode of Moving the Needle, host Chris Fink sits down with Candace Thomas of BSPK Communications to unpack the truth about branding that actually connects. If your med spa feels like it’s blending in—or you’re struggling to articulate what makes you different—this episode is your roadmap.

đź’ˇ You'll learn:

  • Why most med spa branding falls flat

  • How to find your brand’s emotional bond with patients

  • The top signs your messaging is in “generic mode”

  • Real strategies for standing out across your website, social media, Google, and ads

Whether you’re the luxury oasis, the approachable expert, or the results-driven pro—this conversation will help you own it and broadcast it.

🎯 Perfect for med spa owners, managers, and marketers ready to stop sounding like everyone else—and start building a brand patients actually remember.

🎧 Listen now and let’s move the needle.


Featuring Candace Thomas of BSPK Communications

https://bspkcomm.com

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Moving The NeedleBy Chris Fink