There’s no better way to advertise your business than through social media. While most of us have some experience using social media for personal reasons, many don’t realize the benefits social media can have for business accounts. 4M Building Solutions Director of Marketing Danielle Vidal-Johnson sat down with Contracting Conversations to discuss the importance of social media, and how anyone—even newbies—can get started. Hear her speak more on this topic at Contracting Success+, BSCAI’s first-ever virtual conference.

In this episode, you will hear:

- Determining what kind of social media presence you want

- How to start developing a social media plan

- Easy steps to start a social channel

- What mistakes to avoid

- Free tools that anyone can use