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China's pre-prepared meal market saw explosive growth, but faces a major trust crisis. Food safety scandals like "trough meat" and the contentious "meals in schools" debate fueled consumer doubt over ingredients and transparency. In response, landmark 2024 regulations provide a clear definition, ban preservatives, and promote restaurant disclosure. Can these rules rebuild faith and unlock the vast C2C potential, bringing China closer to global market penetration?
By AI see the worldChina's pre-prepared meal market saw explosive growth, but faces a major trust crisis. Food safety scandals like "trough meat" and the contentious "meals in schools" debate fueled consumer doubt over ingredients and transparency. In response, landmark 2024 regulations provide a clear definition, ban preservatives, and promote restaurant disclosure. Can these rules rebuild faith and unlock the vast C2C potential, bringing China closer to global market penetration?