In the world of business, one of the biggest favors that you can do for yourself and your firm is to stand out and differentiate what you do from others. Today we are joined by Emily Ackerman, who takes that idea very seriously and who has leveraged it to attain success over the years. Emily is a business development executive at Lane Gorman Trubitt, and she shares her expertise and wisdom in this fascinating conversation! Emily talks about being memorable and why focusing her energy on her own strengths has enabled her to build a strong network and develop business opportunities. Emily has a staunch commitment to changing the way people think about business development. 

 Key Points From This Episode:

• Unpacking Emily's primary thoughts on the meaning of business development.  
• The types of clients that Emily works with and how to grow a network through referrals.
• Building real relationships: approaches to a strong foundation with clients.
• Telling your story and standing out to create a strong brand image and calling card. 
• Keeping it real, investing the time, and getting to know the people you are working with!
• Finding hidden connections and how relating on deeper levels can impact your work. 
• The processes that Emily has used to stand out: owning what made her different in the world of CPAs. 
• Strategic use of time and why Emily disagrees with the excuses about not having enough of it!
• Moving on from what you cannot control and focusing on things within your grasp.

Emily Ackerman on LinkedIn
Lane Gorman Trubit
Alex Drost LinkedIn
Branch Out Podcast LinkedIn
Connection Builders LinkedIn

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