Behind the salon

Standing Out from your Competitors in the Nail and Beauty Industry with Jamie Crook


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Being able to stand out and rise above your competitors is a key success factor in the nail and beauty industry. But how can you do it without really competing against others?

In today’s episode, we are joined by our very first male guest, Jamie Crook. He is the owner of Louella Belle– one of the leading’s UK distributors for nails, beauty, and spa products, distributing some amazing brands such as Footlogix, Artistic Nail Design, and IBX.

Tune in to this episode to hear how Jamie got into the industry, despite being female-dominated, and how he has made his business stand out for the crowd and thrive all over the years!

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Highlights:

(01:31) How did Jamie’s mother (Lisa Crook) get him into the industry and into Louella Belle

(05:00) The Rebranding: From Perfect Nails to Louella Belle

(08:09) Moving and Growing within the Industry: How did Jamie do it?

(12:27) How would Jamie recommend choosing a brand of nail polish or beauty products to work with?

(18:39) Why you should surround yourself with good people

(21:21) ​​Jamie’s advice to somebody wanting to grow bigger in the nail and beauty  industry

(24:12) Why should you reach out instead of competing with other salons

(29:02)  How did Jamie find his way around a female-dominated industry?

(33:16) What is the greatest thing Jamie learned from his mom?

(36:37)  What's next on the career horizon of Louella Belle

(47:25)  How did Jamie differentiate his product offers compared to others


Links:

Website: Louella Belle

Facebook: Louella Belle - Home | Facebook

Instagram: Louella Belle (@louellabelle) • Instagram photos and videos

Twitter: Louella Belle (@Louella_Belle) / Twitter

Louella Belles LinkedIn: https://www.linkedin.com/company/louella-belle

Jamie’s Linkedin

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Behind the salonBy Jean-Michel & Suzanne