How do you stand out ina crowded category? Ally reached the number one spot on her first day. We talk about her process for writing her non-fiction book Sort By Season and how she was able to pack a lot of value in a small book. We will also talk about how she overcame her doubts when picking categories where Marie Kondo and Martha Stuart reign supreme.

Highlights

01:41 Ally's Story

03:54 About Sort by Season

06:40 Process for writing non-fiction

10:50 Choosing a target reader

13:18 Process of outlining her book

17:11 Packing big value into a short book

21:50 Choosing categories

25:23 Advice for author's struggling with doubt

26:58 Becoming a bestseller on Amazon

29:00 Planning for a book launch party