In this episode of #TalkWithTheDuke, brand expert Segun Sanusi shared strategies for businesses to stand out in a crowded market. The key is to identify and leverage what makes a business unique. This can be achieved by understanding customers' needs, analyzing competitors, and communicating a clear and compelling message consistently across all marketing channels. Segun also warned against common mistakes, such as trying to be everything to everyone and failing to deliver on promises. Enjoy the episode and don’t forget to subscribe & comment.