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Standing Out in Today’s Beauty Market
Today’s consumer has a short attention span, making it harder to stand out in an overcrowded market. One glowing example: cosmetics. Clear messaging and a return to simplicity are the tip of the spear catalyst that can push a brand to the top of the market. Kevin Shapiro, Senior Vice President, US Marketing for Consumer Beauty at Coty has experienced great success following the trends in the market and positioning brands to remain at the top.
Join us as we discuss:
Join us as we discuss:
- Undefining beauty — the new consumer’s mindset
- How to shine in an already vibrant market
- Inclusivity and diversity as superpowers
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By R.R. Donnelley
4.8
1919 ratings
Today’s consumer has a short attention span, making it harder to stand out in an overcrowded market. One glowing example: cosmetics. Clear messaging and a return to simplicity are the tip of the spear catalyst that can push a brand to the top of the market. Kevin Shapiro, Senior Vice President, US Marketing for Consumer Beauty at Coty has experienced great success following the trends in the market and positioning brands to remain at the top.
Join us as we discuss:
Join us as we discuss:
- Undefining beauty — the new consumer’s mindset
- How to shine in an already vibrant market
- Inclusivity and diversity as superpowers