Accelerate Your Business Growth

Standing Out When Your Audience is Digitally Fatigued


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As the decade-long digital advertising boom is screeching to a halt, brands are faced with the painful reality that clicking on ad links is no longer an efficient way to “buy” customers. Audiences are digitally fatigued, unengaged, and strapped for cash. Sam Mallikarjunan, joins our host, Diane Helbig, to introduce listeners to a less competitive, more efficient marketing medium that transforms the real world into a performance marketing goldmine.

Sam is CEO/co-founder of OneScreen.ai, the marketplace provider for buying/selling out-of home (OOH) advertising. He was Chief Revenue Officer at Flock.com and Head of Growth at HubSpot Labs. Sam taught Advanced Digital Marketing, SaaS Economics, and Innovation Management at the Harvard Division of Continuing Education. He is co-author of the bestselling book, Inbound Commerce - How to Sell Better than Amazon, and is an avid podcast guest and industry speaker.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Accelerate Your Business GrowthBy Diane Helbig

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