Building Expert Brands

Standing Out With Storybranding—An Interview With Nick Raeburn


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This week on BBB:
Brand video professional and proud videonerd Nick Raeburn joins me to talk about storybranding. We had a brilliant chat, and these were my favourite five talking points:

  • Reasons to be like Marmite.
  • Building relationships before selling.
  • Is it ok to shout about what you do?
  • The best way to find out what your audience wants.
  • Social media is an instantaneous feedback loop.

And everything else in-between!

Nick's Background:
Videonerd, father, husband. Lover of all things retro!

Show notes:
Building A StoryBrand by Donald Miller
The Hero's Journey by Joseph Campbell

Where to find us:
Nick on LinkedIn
Nick's website
Tony on Twitter
Tony on LinkedIn
Tony's website
Learn about branding with The Brand Digest

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Building Expert BrandsBy Tony Gibbs