Agents keep asking for better scripts, but the real problem isn’t what to say. It is the order of operations. Most of us were trained on language first and positioning never, so we end up borrowing brokerage copy and wondering why our marketing feels hollow.

In this episode, I walk through the Identity Ops Method—Claim, Frame, Aim—a simple way to build a solo offer that doesn’t depend on anyone else’s words. We talk about how to plant a real claim (who you are for, what you believe, what you refuse), how to turn that into a living resume through your online presence and client experience, and how to aim it into your content, consultations, and negotiations so you speak with actual authority.

I also share the decade I spent looking outward for scripts, books, and coaches, and what finally shifted when I realized nobody could hand me a voice.

If you’re tired of sounding like every other agent and you’re ready to stand solo on purpose, this episode will help you stop coping with borrowed language and start building a business that is unmistakably yours.

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