Whether we are standing up a new team or up leveling up an existing team of sellers, outbound sales are where we can always take the initiative. Unfortunately, too many sales teams hope their salespeople understand how to conduct great outbound, and fewer are aligned on what success looks like. To learn how to establish (or reestablish) a great outbound sales process, we sat down with former Marine and current Vice President of sales Daniel O'Briant. He walked us through the same process he uses his new sales teams to ensure our outbound sales activity serves more and sells more!