What can we do as business owners to stand up against hate? Does hate speech or do hateful actions negatively affect your business? What is the difference between standing up as a business owner and standing up as an employee?

In our country, we are constantly surrounded by hateful words and actions. Standing up for yourself and for others when you are an employee at a business can have some legal ramifications, but what if you’re a business owner? What can happen if you take a stance at work?

Today, Ayesha, Alisa, Jason, and Josh talk about taking a stance from three different viewpoints: making a message as an employee, as a business owner, and marketing campaigns that take a stance. What kinds of blowbacks can you see if you find yourself in any one of these situations? 

Talking Points:

00:29 - Introduction

01:55 - Voicing your opinion as an employee

04:46 - Voicing your opinion as a business owner

10:22 - Marketing campaigns that speak directly to opposing hate

14:40 - Business owners versus employees, values versus political stance

18:41 - Boss Moves of the Week

20:00 - Conclusion

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