On Oct 7th, the terrorist organization Hamas entered Israel ground and committed crimes against humanity.

Rightfully so, since then Israel entered a war against Hamas to eradicate this terrorist organization, rescue the hostages, and make sure this does not happen ever again.

Following this, we saw a rise in antisemitism worldwide and even calls to boycott Israeli brands or Israeli-funded brands.

Whether it is McDonald's or Nokia, brands are caught in the crossfire.

Israeli or not — this raises a larger discussion: how should brands handle this behavior and how should they communicate when facing boycott?

This is what we discuss on this fascinating episode with special guest Yoni Golan, former head of innovation at Keshet (the major media news outlet), now content creator at monday.com.

Yoni Golan's LinkedIn here.

Connect here ⁠⁠👇🏽⁠⁠

Reference links

Disclaimer

This episode only represents the speakers's opinions and personal thoughts.