In this episode, brand strategist Cory Simon explains why standing out in a crowded market matters more than ever and how a solid brand strategy is key to making it happen.

We also get into managing client expectations, setting boundaries, and why profit-sharing agreements with clients can be a risky bet.

Plus, a few personal stories from our travels in Mexico, including some embarrassing public mishaps.

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Connect with Cory Simon: https://www.linkedin.com/in/cory-simon/

Takeaways

-Disabling notifications can improve productivity and focus

-Standing out in a crowded market is crucial for success

-A branding specialist can help businesses connect with their audience

-Client fit is important and setting clear expectations is key

-Profit sharing can be a valuable incentive for employees Profit sharing agreements with clients can be risky and require trust and transparency

-Traveling in Mexico offers unique experiences, including delicious food and unpredictable weather

-Sometimes embarrassing and humorous situations can arise, such as shitting oneself in public

Chapters

00:00 Introduction and the Impact of Notifications on Productivity

06:04 The Importance of Standing Out in a Crowded Market

14:04 The Role of a Branding Specialist

27:43 The Value of Profit Sharing

28:34 The Risks of Profit Sharing

34:18 Exploring Mexico

47:54 Embarrassing Stories