https://www.youtube.com/watch?v=E-l6Wtau_Ew&feature=youtu.be

Part 30 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Standout now!

Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live. And when I'm talking about standing out, I'm talking about you and your business. The whole game is standing out, getting out there being seen. If you're not standing up and standing out, then you're just like everybody else. You're just another face in the crowd.

Someone may just happen upon you. Someone may have heard you were good from somebody else. Is that any way to really run your business, though?

Today we're going to talk about one thing is standing out, there's going to be multi levels here.

What's it take to stand out?

Well, the top way that I recommend standing out in the crowd is to do content marketing, doing any form of content marketing, but committing to it over a period of time, if you aren't doing already paid advertising a large amount of paid advertising, especially online, but anywhere, anywhere that you see that it's working.

If you aren't doing paid advertising, then you need to be doing organic content marketing, which means you need to be putting out articles, blogs, and so forth. You need to be doing some type of video or some type of audio, you need to be out there regularly. And when I mean regularly, I mean as regularly as possible.

So daily, if at all possible, multiple day, multiple times a day, if you can. But if you get out daily, that'd be huge. If you get out once a week, it'd be better probably than where you're at right now. That's how you go about standing out. That's the process that it takes to stand out. Now I'm going to go deeper into why I'm talking about standing out now today, in just a moment.

But I want to let you know that if you really want to stand out, I got nine exclusive ways that you could stand out in my book nine ways to Amazon proof your business. Being Amazon proof is just the idea of had been competition group not having competition, not even allowing the big guys like amazon.com to be your competition.

That's what Amazon proof is all about. Go get a free copy at AmazonProofBook.com. my newest book, AmazonProofBook.com for your own free copy. Otherwise, you get it anywhere that books are sold. Now, why am I bringing this up today?

It's because this is part of a series that we're doing all on the tactics surrounding the strategy of content marketing. Content Marketing is what I talk about a lot, I talk about other strategies in my book.

But if you're going to be doing content marketing, if you're going to be doing paid advertising, or both out there, you're gonna need to know about the concept of headlines. And this is the entire series all about headlines.

These are this is not stuff that I made up. This is stuff that came from a guy named john caples. He wrote a book that anybody can go out there and get tested advertising methods, I don't get paid for this. I just love the book. I love the stuff that john caples talks about and the people that have gone back over his stuff and rewritten A lot of it and made a lot of it more relevant to today. This is the fifth edition. And there are 35 proven formulas for writing headlines. And this is from all from chapter five.

This is number 30. I believe that right?

Yeah,