Mastery Talks

Stanford Expert Explains The Secrets of Reputation Management

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Alison Kluger is a pro in media with lots of industry experience and now she teaches at Stanford about strategic communication, reputation management, and leadership. She shares her incredible journey, showing how her real-life experiences tie into the powerful lessons she teaches.


📺 Video version:https://youtu.be/5rywyaPHk5M


👉 Allison Kluger:

https://www.allisonkluger.com/


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  • 00:00 Intro
  • 00:45 Meet Allison Kluger
  • 06:51 Why stories are important for leaders
  • 11:50 How to craft a great story
  • 16:17 Five stories you should have in your pocket
  • 18:32 How to build your reputation
  • 29:52 Working your way out of a reputational crisis
  • 40:01 The Trust Radar
  • 47:00 Executive presence as a leader
  • 54:37 The first step towards the goal
  • 56:52 Assignment for the listeners
    • ...more
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