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Stanley Cups - from rugged uses to a stylish collectible
Launched in 1913, the Stanley Cup was marketed for its rugged uses by cops, defense personnel, and those engaged in outdoor activities. It remained a reliable but niche brand for its niche uses for over a hundred years. And then, by a stroke of luck, Stanley pivoted its marketing to appeal to a wider audience. What did they really do? What was this stroke of luck?
Zerodha Varsity on Social Media:
Instagram: https://www.instagram.com/zerodhavarsity/
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YouTube: https://www.youtube.com/@varsitybyzerodha
Disclaimer: The stocks or financial instruments discussed in this podcast are meant for educational purposes only. Please do not consider them recommendations or financial advice of any form.
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By Zerodha VarsityLaunched in 1913, the Stanley Cup was marketed for its rugged uses by cops, defense personnel, and those engaged in outdoor activities. It remained a reliable but niche brand for its niche uses for over a hundred years. And then, by a stroke of luck, Stanley pivoted its marketing to appeal to a wider audience. What did they really do? What was this stroke of luck?
Zerodha Varsity on Social Media:
Instagram: https://www.instagram.com/zerodhavarsity/
X: https://x.com/ZerodhaVarsity
YouTube: https://www.youtube.com/@varsitybyzerodha
Disclaimer: The stocks or financial instruments discussed in this podcast are meant for educational purposes only. Please do not consider them recommendations or financial advice of any form.