In Episode 209 of Small Business Talk, titled "Star Power for Your Business," Cathy Smith motivates business owners, especially coaches and consultants, to seize control of their destiny and recognize their own star power. The episode is a rallying call for people to stop waiting for validation and to step into their true potential.

Cathy underscores that business owners know their customers and their needs best, and they should take centre stage in their business. She encourages listeners to not miss opportunities or leave their talents on the sideline. Instead, she says, they should make the bold choice to shine unapologetically.

The episode also touches upon the importance of getting your message out there, even if the circumstances aren't perfect. Cathy recounts her own experience of recording an episode in a less-than-ideal setting but notes that the message still resonated with her audience.

She also brings up the concept of collaboration and how small businesses can be attractive partners for larger companies due to their agility. The episode wraps up with Cathy announcing her upcoming book, "Coaches Marketing Roadmap," aimed at helping coaches transition their coaching passion into a viable business.

The message is clear: Don't wait for the perfect moment; take action now. Cathy signs off with a teaser about a guest for the next episode and reminds listeners to enjoy their business journey.

Small Business Talk by Cathy Smith, brought to you by CATCO Enterprise.

Support the show: https://smallbusinesstalk.com.au/

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