0:00: Introduction

01:00 Why being okay with failure is the key to innovation.

4:00: What does it actually take to build a franchise?

6:00: How do you grow an iconic franchise without losing its core fans?

8:50: The secret to keeping your IP cohesive across films, series, games, and merchandise.

12:00: The steps to avoiding franchise fatigue.

14:00: The challenges translating IP into immersive experiences

19:30: How do you measure success on emerging platforms?

27:00: Why knowing what platform to choose is as important as the story itself.

35:15: What does it take to build and sustain a franchise for generations?

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