Back in 2016, Starbucks began serving coffee with strawless lids at Seattle's Reserve Roastery. The 'sippy cups,' as the internet so lovingly dubbed them, have started to roll out across the country with Starbucks' new cold-foam topped drinks. In the next few years, you can expect to see a lot more of 'em. The coffee giant announced today a global effort to eliminate single-use plastic straws by 2020, and the new lids are a major player in making that happen.