It is a lesson in strategic marketing that few books meant for that purpose can even come close. After reading, most of Joseph Michelli’s books, and doing a podcast with him several years ago, I concluded after reading Joe’s latest book, Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People, that it is his best work to date.

I have another compliment for Joe. There may not be a better interviewee that can make an interviewer feel that good about himself. At times, I had to remind myself who the “star” was. – My hat goes off to Dr. Joseph Michelli. 

P.S. When you find out his next book subject, you will be anticipating the arrival for the next two years.