Let’s face it, everyone has been impacted by the arrival of the Covid-19  pandemic. 

Even those stores that you would have thought could have made  it through an upheaval like this seem to have been impacted. A good  example of this is Starbucks.  The Starbucks product managers, like everyone else, have had to close  their stores for a while. 

Now that they are once again able to reopen  them, they need to revisit their product development definition and find new ways to generate money for the company in a world that has completely changed.