Let’s face it: that Starbucks coffee sure does taste good. 

You know it, I  know it, and all of those people who are currently standing in line  waiting for their next cup of coffee know it also. Since it is so  popular, it may come as somewhat of a surprise to you to learn that Starbucks is currently dealing with slowing foot traffic in their stores – not as many people are visiting them these days. At the same time, a  lot of other companies have realized that people are willing to pay a  lot of money for good coffee and so competition in the coffee shop  business has shot up. 

The  product managers at Starbucks are going to have to get creative and  make changes to their product development definition if they want to  keep their profits up.