Starbucks' financial report for the fourth quarter and full fiscal year 2024 reveals declining sales and a shift in customer experience. The company experienced a decrease in revenue and comparable store sales, attributed to fewer customer visits despite an increase in average purchase amount. This decline was particularly pronounced in the international market, especially China. Starbucks attributes these issues to challenges in customer experience and has implemented a "Back to Starbucks" strategy to improve customer satisfaction and regain growth. Despite these challenges, Starbucks remains committed to shareholder value creation, demonstrated through its consistent dividend payouts.