Starbucks is an American coffee shop chain and music producer Just Wisdom's favourite brand. Military bases. First dates. Cross-country pit stops. All threaded together by a green and white siren: the icon that lets Patrick Forbes (a.k.a. Just Wisdom) know he is home. For him, Starbucks has become much more than a cafe. It is a refuge, a place of tranquility and a constant in a constantly-changing world.

EPISODE TRANSCRIPT: www.pilgrimage.design/13-starbucks

Just Wisdom's music: www.bio.to/justwisdom_

What is this podcast?

Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠⁠www.pilgrimage.design/ai-policy⁠⁠

Who am I?

I'm Sam Thorogood. I help Christian entrepreneurs clarify and communicate their mission through branding.

My website: ⁠⁠www.pilgrimage.design⁠⁠

Final thing (I promise)!

I'd love for you to check out my newsletter at the crossroads between Christianity and design: ⁠⁠pilgrimagedesign.substack.com