Logos are much more than identifying an organisation or a brand, and it is much more than a visual image. I believe that logos have an inherent value to them. There’s something that one can say has a mind, body and spirit. Then we also have this, what I call, a spiritual value where one can argue does a brand have a soul, or does a logo have a soul?

Listen to this podcast to find out we can use this when we do our own branding or our own logo to create the future that we want.