This public service announcement advocates for using a secret family password to protect against sophisticated AI-powered scams. These scams utilize deepfakes and voice cloning to impersonate family members, often creating urgent situations to pressure victims. The announcement details how to create, implement, and utilize a secure family password, emphasizing its role in verifying the authenticity of unexpected communications. It also provides advice on staying vigilant online and reporting scam attempts. Ultimately, the message promotes proactive family safety measures to combat increasingly realistic and dangerous fraudulent activity.

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