Work It Like A Mum

Start Before You Feel Ready: Why Confidence Comes After Action


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In this episode of the Work It Like a Mum podcast, we’re joined by returning guest Daniela Wainwright, Founder of Wainwright Consulting.

Daniela has built a successful business as a bootstrapped founder and now leads a growing team of fractional finance directors. In this honest and practical conversation, she shares what it really takes to step away from corporate, build confidence, and create a business on your own terms. 

What We Cover:

  • Daniela’s journey from corporate to founder
  • The reality of starting and growing a business
  • Why confidence holds so many people back
  • Overcoming fear, imposter syndrome and mindset blocks
  • Building a personal brand and showing up (even when it feels uncomfortable)
  • The rise of fractional working and flexible careers
  • Tools and strategies to strengthen mindset and resilience

Key Takeaways:

  • Confidence grows through action, not before it
  • Fear is normal, but it shouldn’t stop you taking the next step
  •  You don’t need to follow the “traditional” path to build a successful business
  • Mindset is a skill you can actively work on and improve
  • Small steps forward build momentum and belief
  • You can design a career that fits your life, not the other way around

Why Listen:

If you’re thinking about starting something new, taking the next step in your career, or simply feeling stuck, this episode is a powerful reminder that confidence doesn’t come first; action does.

Show Links:

Connect with  Elizabeth Willetts on LinkedIn here

Connect with Daniella on LinkedIn here

Visit Daniella’s website here



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Work It Like A MumBy Elizabeth Willetts