Founders Future

Start Before You're Ready: Lessons from a Regenerative Business Builder


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In this episode of Founders, Future, host Ammar Elm sits down with Gabriela Fiorentino, founder of Nest Earth, a consultancy and community at the intersection of sustainability, wellness, and impact investment. Gabriela shares her journey from architecture and urban design to creating Nest Earth, which was sparked by becoming a mother and feeling overwhelmed by the lack of eco-conscious support for parents. What started as a desire to create healthier homes for families has evolved into a comprehensive offering that includes both community resources and one-on-one consultancy services for parents with children ages 0-5.

Throughout the conversation, Gabriela discusses her dual business model, which includes an accessible community platform that serves as a "do-it-yourself" resource with expert guidance, and higher-touch consultancy services that typically run for three months and focus on creating healthier living spaces. She also reveals her expansion into working with small businesses and schools, recognizing the opportunity to help local establishments implement sustainable practices that save money while creating customer loyalty. Gabriela emphasizes the importance of starting before you're ready and gaining clarity through action, while sharing her goals of reaching consistent $20K+ monthly revenue and building authority in the sustainable living space.

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Founders FutureBy Closers.io