Many college and university admissions offices are so focused on processing applications that they forget that students want to feel a connection with their school.

As Liz Rainwater">Liz Rainwater, Director of Admission Marketing and Communication at TCU">TCU, reminds us, trust is the foundation for every relationship. That’s why the folks at TCU prioritize giving over taking when they start a dialogue with prospective students and their parents.

Liz tells us why building a two-way connection early in the admissions process is so important and how they’re getting parents actively involved in their children’s futures.

Join us as we discuss:

- Laying the foundation for lifelong relationships with students (1:24)

- Why any CRM can handle batch personalized comm flows (15:27)

- Leveraging early connections in the transfer funnel (27:39)

Check out these resources we mentioned during the podcast:

- [email protected]">[email protected]

- TCU">TCU

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player.  

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