William Woodhams is the CEO of luxury bookmarker Fitzdares. 

Will cut his teeth at Group LVMH in the wine’s team, where he launched Belvedere vodka. His rapid rise saw him evolve through to the watch division, where he worked on both TAG Heuer and Christian Dior. He soon became global CMO of French Connection group, instigating a total rebrand and re-organization of global marketing and brand. He then joined the board of creative agency Mission where he worked on brands as diverse as Amazon, Tiffany, Victoria Secrets, Pirelli and his final project, the launch of the iconic new Annabel’s and cycle phenomenon Peloton. He is now CEO of luxury bookmaker Fitzdares. The business has seen a dramatic turnaround in both brand perception and value as it balances cutting edge technology and luxury experiential moments with world-class customer experience. In March, William Launched the Fitzdares Club in Mayfair, the world’s first luxury sporting club.  William Woodhams relished the opportunities and challenges that lockdown presented. Although it was a real challenge to the business and difficult decisions were made at speed, it was also an opportunity to galvanise the hard work the team had done and for the first time get a competitive edge.

Woodhams comes for a background of technology, marketing and luxury and had accepted the CEO position at Fitzdares because he had seen an opportunity. The industry was going in one direction, while governments were catching up with legislation focused more and more on compliance.

Woodhams believed there was room for in the market for a mid-sized player that focused on customer experience over advertising and algorithms. A premium alternative, if you will.

https://www.fitzdares.com/club/