Your new subscribers, site visitors and audience don’t know who you are, yet.

Do people even really understand what you do these days?

What’s the watered down, back-to-basics story of what you do, what you stand for, and who you are?

• How would you tell that story to your audience?
• How do you tell it on your blog?
• And what does it look like in under 140 characters?

Starting fresh is somewhat harder than it seems sometimes, but the effort is really important.

If you are a coach, consultant or small business owner, what story would you tell anew for people who have forgotten who you are and what you mean for for those who already know of you? If you’re a solo business selling some service, how do you tell your story in such a way that it resonates with your prospective audience?

As you move forward with your career, many of your readers have stepped in half way through the narrative. They may not know where you “came from” or how and why you do what you are doing today.

The challenge we all face, certainly as coaches, consultants and small business owners, is to speak to all of our readers and customers effectively, whether they have known us for 10 years or just 10 days.

We not only need to communicate where we are today but also how we got here.