Starting small might just be the secret to finishing big.

In this episode, Mark and Nick unravel why we put things off and what actually gets us going again. From Russian waiters and half-built projects to marketing fails and metaphorical underpants, this conversation dives deep into why business owners feel stuck, and how to unstick themselves.

We also explore why “just being better” isn’t the real answer, and how radical authenticity, not polished perfection, is your smartest business move. 

If you're done with burnout, busywork, and trying to outdo everyone else, this episode is your reset button. You'll walk away with smarter ways to get started, finish strong, and finally build a business that feels like freedom again. 

This one’s for every business owner staring at a to-do list they never started.

In today's podcast, Mark explores:

• Why procrastination hijacks your brain and how starting small can stop the spiral (00:38)
• The power of a 5% start and how it  flips your brain into finish mode (04:00)
• Why chasing “better” is exhausting and how “being different” is your shortcut to standing out (07:28)
• How authenticity beats strategy and why “copycat marketing” falls flat (10:55)
• Why pretending to be someone else is draining your mojo (14:27)
• A question to ask when your business feels off (18:18)