What does it take to transform an industry from the inside out? On this episode of The Majlis, Abeer Alessa, CEO of Bold Group, joins the table to share her story of launching a creative agency in a market once dominated by global giants. Aida reflects on her early days, the challenges of breaking through, and how Vision 2030 is fueling a new generation of Saudi entrepreneurs.

Listeners will hear about:

The leap from a two-person startup to a leading creative force

Navigating the shift from traditional to digital media

The importance of cultural insight in marketing

Winning over clients with bold pitches and even bolder ideas

Why specialization is the future of the industry

Abeer's journey is a masterclass in resilience, vision, and the power of thinking big. Whether you’re an aspiring entrepreneur, a creative professional, or simply curious about the transformation sweeping the region, this episode is packed with real-world lessons and inspiration.