"Start Something That Matters" by Blake Mycoskie, the founder of TOMS Shoes. The text focuses on the principles Mycoskie believes are essential for launching and growing a successful and meaningful business, outlining six key concepts: finding your story, facing your fears, being resourceful without resources, keeping things simple, building trust, and incorporating giving into your business model. The text provides anecdotes, examples, and advice from Mycoskie and other entrepreneurs to illustrate these principles and inspire readers to start their own impactful ventures.