<p>LBS Start up diaries and entrepreneurship series. Jeff Skinner (Executive Director of the Institute of Innovation and Entrepreneurship), discusses the growth of entrepreneurship with the architect of the movement, Prof John Mullins. The shift hasn’t just been driven by corporate downsizing but some great role models who have shifted perceptions and made it cool.</p>

LBS Start up diaries and entrepreneurship series. Jeff Skinner (Executive Director of the Institute of Innovation and Entrepreneurship), discusses the growth of entrepreneurship with the architect of the movement, Prof John Mullins. The shift hasn’t just been driven by corporate downsizing but some great role models who have shifted perceptions and made it cool.

Start up diaries: How entrepreneurship became cool

From starting up to scaling up, getting your team right to finding the funding you need: what’s it really like to run your own business? Industry experts provide guidance and successful founders of ventures reveal the highs and lows of the entrepreneurial journey in this series for Think at London Business School.

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Start up diaries: How entrepreneurship became cool

Start up diaries: How entrepreneurship became cool