Emily Griffith did something inspiring. While scuba diving and surfing in Australia she came across food texture that was addictive…sprouted buckwheat. Yep we said sprouted buckwheat. But here’s the thing…instead of just loving this craving she discovered and being like most young people traveling, she didn’t just order more and more and come back and tell people how she loved the food.

She started a business. A viable profitable business. She did research, met the owners at the restaurant where she discovered it, found the resources and engaged the marketing.

That day in Australia, she became obsessed and walked to cafe owners and found the benefits and the created her own BRAND, her own products. When she returned from Australia to the US she found through research that a void existsed in the health-foods market. She created a brand called “Lil Bickwheats”.

Her website is amazing… https://lovelilbucks.com/ (lovelilbucks.com)

As a child she was captain of soccer team, dreamt of going pro but her dreams got crushed when she didn’t make varsity. So she vowed to be as good as boys in everything else and this is what inspired her to be an entrepreneur.

All from a single great meal. She tasted something..she paused…and vowed to herself that she will take this back to the US from Australia and build a self-sufficient business around it…and a lasting growing brand.

Inspired by Reggie ROCKET female cartoon Powerhouse!

Find Emily at: https://www.linkedin.com/in/emilygriffith/ (https://www.linkedin.com/in/emilygriffith/)

Subscribe! Get New Content! Find us at: https://brandology.captivate.fm/ (https://brandology.captivate.fm/)

Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound.

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy