Startups need to know the ins and outs of their business.  Are you able to answer these key questions.

• Why should investors invest in you?
• You need to articulate what you are doing? and why are you doing it? 
• In order to get investors, you need to be the expert and know your numbers.

Give your investor and customer what they need:

1. Educate: Need to know the process details, costs, risks, formulas, recipes, documentation, quality
2. Reduce: Reduce confusion over conflicting information form vendors
3. Clarify: Clarify recommendations from consultants
4. Cost: obtain highest value at lowest cost
5. Quality: Have equipment produce the highest quality and flexible oil options
6. Compliance: Help navigating compliancy
7. Experience: Need someone with experience to put it all together

Keep the company management and ownership small

Know your 3 year picture of where you want the company to go. Fill out the Entrepreneurial Operating System (EOS) to get the bigger picture.