In this week's podcast we talk about, "Start-ups need to think differently in the current market"

In a challenging market, start-ups need to do is scale-up, showing that they have the strength to weather the economic storm and continue to attract investment.

Start-ups are exciting. People have the opportunity to make a lot of money because, in that fledgling phase, there is a high level of risk. Right now, few people have the stomach for gambling. What start-ups need to do is scale-up, showing that they have the strength to weather the economic storm through a strong market presence, a loyal customer base and by developing a brand value that drives sales but is also worth more than the sum of its parts. The key to that is marketing.

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