Start with the customer or the customer obsession is all about setting the right priorities both strategically and tactically. It is the north star for the whole company. The absence of that north star makes teams confuse the problem with the solution. It impacts team productivity and sometimes makes teams lose the sense of direction.

In this episode, we talked to Ahmed Badran, the CTO and co-founder of Magalix, about customer obsessions or start with the customer leadership principle. We talk about when we were first exposed to this concept and how different companies, such as Amazon and Microsoft, and also successful startups implement it in both daily and strategic decisions.