Rob Sogomonian delves into the significance of understanding your 'why' when starting a business or pursuing a creative career. He emphasizes that a strong sense of purpose can drive motivation and resilience, especially during challenging times. Rob shares his personal journey of empowerment through various roles, including voice acting and real estate, and discusses the importance of crafting a mission statement that reflects one's core values. He also highlights insights from Simon Sinek's book, 'Start With Why', and encourages listeners to explore their own motivations and aspirations.

Affiliate Link for Start With Why by Simon Sinek: https://amzn.to/3HY6nDd

Takeaways:

• Understanding your 'why' is crucial for motivation.
• Your 'why' can evolve over time as you grow.
• Empowerment is a key theme in leadership.
• Crafting a mission statement helps clarify your purpose.
• Inspiration drives action more than external incentives.
• There are no wrong reasons for pursuing your goals.
• Starting with 'why' can lead to greater success.
• Personal fulfillment comes from helping others achieve their goals.
• Resilience in business is fueled by a strong sense of purpose.
• Leadership is about inspiring others, not just managing them.