Kevin Keane started his career at PwC learning one thing above all else: the most valuable thing a consultant can do is tell leaders what no one inside the building will. From there he built a career helping major companies (including Toyota's massive relocation and merger to Plano, Texas) that broke most organizations. 

Now as COO of Directed Action, he's focused on making those same tools accessible to small businesses.

Kevin and Everett dig into what management consulting actually is (and when you actually need it), why transformation fails when leaders can't articulate their why, and how a disciplined process of asking the right questions—not having all the answers—is what separates a great consultant from an expensive talker. Kevin also makes the case that the most valuable first step for any entrepreneur is going to a banker: because a lender will tell you the truth.

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3 Takeaways:

Chapters:

Kevin’s Highlights:

"You have to tell 'em their babies ugly. You have to be independent enough and confident enough to say to leaders, this isn't working."

"You're simply not gonna grow in a very effective way unless you can understand what your personal value proposition is—beyond the fact that you're a founder."

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