Venture With Joe and Cody

Starting A Business Is Not Glamorous


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A beautiful five-acre property near Wilsonville set the stage, but the real tour goes behind the scenes of what it takes to build a real estate or lending business that lasts. We open up about the trade-offs most people never see: the joy of flexible schedules and family time weighed against health insurance premiums, taxes without a safety net, marketing bills that come before revenue, and the late-night anxiety that arrives when a client’s deal wobbles. This is a candid, practical look at self-employment—the freedom, the fatigue, and the focus it demands.

We break down the differences between brokers and retail lenders in plain language. More options and higher upside can come with brokers, but so do software costs, processing support, and compliance overhead. Retail lenders often keep everything in-house, cover core systems, and provide benefits and a 401(k) match, though pay per file can be lower. On the agent side, we walk through how “big” commission checks get trimmed by marketing, staging, travel, photography, transaction coordination, and taxes. The lesson: price your service like a business, not a hobby, and measure your true margin.

The human side matters just as much. Clients are making their largest purchase or sale, and their stress becomes yours if you let it. We share how to set expectations, respond fast without burning out, and keep reputation high even when conditions get tough. We also get real about retirement for the self-employed: no one auto-enrolls you, so automate SEP-IRA or Solo 401(k) contributions, build a cash buffer, and plan growth with clear math. Freedom is not free, but when you can show up for your kids at 3 p.m. and still deliver for clients at 8 p.m., the cost can be worth it.

If this resonated, tap follow, share with a friend who’s debating the leap, and leave a review telling us the one hidden cost of self-employment you wish you had known sooner.

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Venture With Joe and CodyBy Joe