Everyone talks and hears about the <1% of great startup successes. We hear lots about the top 10%, who all work out reasonably well. But what about the other 90? Where do they go?

Kevin Holler has the realest experience of startup life where things don't go to plan. He tells his story here and talks about the lessons learned and mindsets required throughout the founder journey. It's a fascinating story that is worth hearing regardless of your interest in starting a company. 

Whether it will make you want to start one more, or put you off it, is completely up for interpretation!

Enjoy :-)