Shine Mama!

Starting a mother/daughter-run business with Crystalle and Chloe Kruis of Ekko


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Crystalle and Chloe Kruis, are the mother-daughter team behind Ekko reuse - a Waterloo-region based organization focused on creating a more sustainable take-out experience. I think it’s fascinating to think about the possibility of starting a business with one of my kids one day, so I really wanted to pick Crystalle and Chloe's brains on how their relationship developed from mother-child into business partners.   Both Crystalle and Chloe are just lovely and we had a great conversation. We talked about:   - their relationship - what it was like when Chloe was little and what it’s like now - the one thing that made a big difference in maintaining a close relationship over the years - how Chloe's co-op term in entrepreneurship eventually led to starting Ekko and how Crystalle ended up being involved in the business.  - the role that the pandemic has played in the starting and growth of their business - how Ekko works and why you really should consider using it if you care about the environment (Hint: Not as much of those takeout containers as you think get recycled or composted) - Crystalle also shares the ups and downs of making a major career change later in life, and why it was harder than she thought it would be.   If you’ve never heard of Ekko, I have a feeling that after this episode you’ll want to check it out and support a mother/daughter-run small business in our community, not to mention trying some of the amazing partner restaurants that you may not know about.    Enjoy the episode!
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Shine Mama!By Sarah Bester