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Starting A SEO Business to Train Small Businesses to do SEO for themselves with Janet Elie – AEP #10
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Guest: Janet Elie
Company / Business name: Launch4Life LLC
Launch4Life, started by two sisters Janet Elie and Gillian Whitney, helps small businesses learn to do Search Engine Optimization (SEO) for themselves. Janet has over 30 years in the Financial Services Industry in marketing and management, coupled with 5 years of intensive dedication to online marketing and social media applications. Janet has coached and trained small business owners on how to adapt to the social media world.Tools / Books / Resources mentioned:Tools: Camtasia, Mailchimp, Acuity (bookkeeping), Paypal, SEMrush, Asana (project management), zoomShow Notes:1:03 minute mark:Agile entrepreneur takeaway: Don’t be afraid to go against the tide to define your business.Janet introduces her business which trains small businesses to do search engine optimization (SEO) for themselves. It is an interesting concept because most other SEO businesses actually do the SEO.4:02 minute mark:Agile entrepreneur takeaway: First start your business and then iterate the business to find the right direction.Janet talks about the transition from corporate life to entrepreneurship. She wasn’t happy with her corporate life, attended a Tony Robbins conference, and decided to take control of her life. Even though she started with helping insurance agents find better prospects, she evolved her business to train business owners to do SEO for themselves.7:55 minute mark:Agile entrepreneur takeaway: Define your customer ‘Avatars’ with specific details on their pain points, dreams, and aspirations.Janet talks about her target customers who are little bit tech savvy, in their 40, 50 and may be 60s. Janet found that customers who are not tech savvy turned out to be nightmare clients.9:05 minute mark:Agile entrepreneur takeaway: Building a customer pipeline is key for a sustainable business.Janet talks about building customer pipeline by going to conferences, building an email list, and relying on referrals. The large conferences can be intimidating but help in building email list.10:29 minute mark:Agile entrepreneur takeaway: It takes at least a year to get going so don’t expect overnight wonders.Janet talks about the first three years of her entrepreneurial journey where the first 6 months were about tweaking her web site. It took one year to stand on their feet and a good amount of 3 years to find a solid ground. During these 3 years, they kept tweaking business model and website design.13:16 minute mark:Agile entrepreneur takeaway: Finding a reason to stay motivated is very important.Janet talks about her motivation and drive to keep going. She thinks about the alternative of either being a couch potato or go back to work neither one is app...
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By Ramesh Dontha
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Subscribe & Download
Listen on Apple Podcasts
Listen on Google Play
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Listen on Spotify
Guest: Janet Elie
Company / Business name: Launch4Life LLC
Launch4Life, started by two sisters Janet Elie and Gillian Whitney, helps small businesses learn to do Search Engine Optimization (SEO) for themselves. Janet has over 30 years in the Financial Services Industry in marketing and management, coupled with 5 years of intensive dedication to online marketing and social media applications. Janet has coached and trained small business owners on how to adapt to the social media world.Tools / Books / Resources mentioned:Tools: Camtasia, Mailchimp, Acuity (bookkeeping), Paypal, SEMrush, Asana (project management), zoomShow Notes:1:03 minute mark:Agile entrepreneur takeaway: Don’t be afraid to go against the tide to define your business.Janet introduces her business which trains small businesses to do search engine optimization (SEO) for themselves. It is an interesting concept because most other SEO businesses actually do the SEO.4:02 minute mark:Agile entrepreneur takeaway: First start your business and then iterate the business to find the right direction.Janet talks about the transition from corporate life to entrepreneurship. She wasn’t happy with her corporate life, attended a Tony Robbins conference, and decided to take control of her life. Even though she started with helping insurance agents find better prospects, she evolved her business to train business owners to do SEO for themselves.7:55 minute mark:Agile entrepreneur takeaway: Define your customer ‘Avatars’ with specific details on their pain points, dreams, and aspirations.Janet talks about her target customers who are little bit tech savvy, in their 40, 50 and may be 60s. Janet found that customers who are not tech savvy turned out to be nightmare clients.9:05 minute mark:Agile entrepreneur takeaway: Building a customer pipeline is key for a sustainable business.Janet talks about building customer pipeline by going to conferences, building an email list, and relying on referrals. The large conferences can be intimidating but help in building email list.10:29 minute mark:Agile entrepreneur takeaway: It takes at least a year to get going so don’t expect overnight wonders.Janet talks about the first three years of her entrepreneurial journey where the first 6 months were about tweaking her web site. It took one year to stand on their feet and a good amount of 3 years to find a solid ground. During these 3 years, they kept tweaking business model and website design.13:16 minute mark:Agile entrepreneur takeaway: Finding a reason to stay motivated is very important.Janet talks about her motivation and drive to keep going. She thinks about the alternative of either being a couch potato or go back to work neither one is app...