In this episode of The Localist, host Carrie Rollwagen talks with Alana Harmond, the creator of Frosted by Lane, about her journey in starting a side hustle selling decorative fake cakes. Alana shares her challenges in transitioning from product drops on Instagram to a Shopify store, the technical and logistical hurdles she has overcome and her strategies for budgeting and marketing. She also discusses the importance of developing unique products and expanding her business through social media and community events.